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The Wexii Blog
Connecting brides with wedding vendors and venues.
Mar 06, 2011
Relevance of Content
One of the major goals of being a wedding vendor at Wexii is to be found by brides. Wexii is designed from the ground up to facilitate this. From how the pages are laid out and the content of each page, to how URLs are defined throughout the entire website.
The ultimate goal is for brides to find you by entering search queries like these:
"wedding photographers in chicago"
"childress vineyards videographer"
Wexii is achieving this goal rapidly. Try the following live search at Google:
raffaldini vineyards night shot
Most likely, the first page returned is a page at Wexii.com. Although the search of "night shot" doesn't make much sense in this example, it demonstrated the power of content relevance, all due to a sharing posted by a wedding vendor for the venue.
In only 12 days since we launched, Google has already indexed the entire website and started to return results. If you've not yet added any weddings or contributed any content, you are missing out.
We are developing a ranking algorithm that controls how vendors for a specific location or venue are displayed. The number of weddings continues to be an important factor, but the number of pictures you upload for each wedding, whether you've shared your experience or not, even your avatar all become part of the calculation. The more content you provide and contribute, the higher your ranking will be.
We want to emphasize again that we do not want to be another directory listing service. As a matter of fact, if you have not added any weddings yet, your business is nearly impossible to be found on Wexii.
So don't wait, start to add your weddings and share some of your experience working at venues. Wexii will take care of the rest by bringing brides to your page.
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